HONEST

COMPANY PROFILE


HONEST

HONEST Automation is a leading motor automation equipment supplier, specializing in customized motor assembly equipment and turnkey production line solutions since 2007. We support automotive motor manufacturers, automotive component suppliers, new energy electric drive companies, humanoid robot manufacturers, and global motor manufacturers in achieving efficient, reliable, and intelligent mass production. With nearly 19 years of experience in motor manufacturing automation, HONEST provides comprehensive solutions covering automotive DC brushed and brushless motor assembly lines for various automotive applications, humanoid robot assembly solutions covering robot assembly, joint motors, actuator motors, reducers, and coreless motors, EV hairpin motor and BSG motor stator/rotor assembly lines, as well as motor stator and rotor winding, welding, and automation equipment.

With a manufacturing facility of over 40,000 square meters and more than 600 employees, including experienced R&D and engineering teams, HONEST has strong capabilities in automation development, equipment manufacturing, and project delivery. To date, HONEST has delivered 10,000+ sets of equipment and 1,000+ automated production lines, supporting more than 800 motor manufacturers and component suppliers worldwide in improving production efficiency, reducing manufacturing costs, and achieving stable mass production.

To better serve global customers, HONEST has established overseas branches in South Korea and India, along with international partners in North America, South America, and Europe, providing localized sales support, technical communication, installation assistance, commissioning services, and after-sales support. Our automation solutions have been successfully applied in automotive, electric vehicles, robotics, medical equipment, and industrial automation industries, with equipment exported to South Korea, the USA, India, Japan, Thailand, Mexico, Vietnam, and many other countries. Partner with HONEST Automation to build the future of intelligent motor manufacturing. Contact us today for customized automation solutions and professional technical support.

HONEST

Company Culture


Vision:

Make Motor Manufacturing Smarter, More Efficient and Sustainable.

 

Mission:

Empower Customers and Contribute to Green Mobility with Intelligent Manufacturing.

 

Development philosophy (Values):

Customer First, Innovation-Driven, Efficient Execution, Responsibility & Commitment, Co-creation & Sharing.

 

Code of Conduct


01

Integrity

Don't lie and cheat.

Don't comment on things when we lack of understand.

Don't complain about others.

Don't gossip behind people's backs.

Admit mistakes and take the consequences when we say or do something wrong.

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02

Innovation

Stay curious about everything.

Do things in at least two ways.

Handle similar work better, faster and for less money than before.

Be willing to question experience.

Do work that can make colleagues "reference" and save time.

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03

Precise

It’s necessary to plan beforehand, check during the event, and review afterward.

Keep records of what we do to facilitate traceability.

Get the job done efficiently and solve problems in a once.

Substandard products will not be circulated to the market.

Don't delegate people who are not competent for the job.

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04

Win-Win Cooperation

Ask for advice if we don't know what to do.

Take the initiative to help others when they are in difficulty.

Sharing experience.

Not to shirk responsibility and achieve the goals as the mission.

When a customer complains, respond positively, without an "I'm not

responsible" response ".

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05

Lifelong Learning

Learning communication skills.

Learning the latest knowledge of one's profession.

Learning the upstream and downstream/job knowledge of this

position.

Learn the workflow of other positions in the company.

Pay attention to the new technology and new products upstream and

downstream of the industry.

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Our Commitment


Quick response: give technical consultation reply, provide clear scheme design

Commitment: fail to meet the accepted standards, free improvement to acceptance

Quality assurance: using top first-line brand components

After-sales service: provide lifelong paid service

WHY IS HONEST


Six major strengths for choosing Honest

HONEST

Over 19 years

of whole-production-line R &D experience

HONEST

More than 200

senior engineers

HONEST

Over 1000 inventions

utility models and software copyrights

HONEST

More than 1000

automatic production line successful cases

HONEST

30 days

fastest delivery (the R&D and delivery cycle 30% faster than peers)

HONEST

Lifelong

after-sale services

Five benefits for choosing Honest

01

Labor

Saving labor and management
costs

02

Efficiency & quality

Shortening production cycle and reducing man-made errors

03

Competitiveness

Improving production capacity, reducing costs and increasing orders, triggering butterfly effect

04

Industrial upgrading

Capacity surplus, optimizing industrial structure and improving comprehensive strength

05

Industry 4.0

Automation and informatization, Internet of Things, cloud data and AI

MILESTONES


2025

Secured major orders from customers in the United States, South Korea, and India.
Developed a universal software platform successfully applied to 185 equipment units.
Received"Excellent Supplier" and "Technological Innovation Award"from customers.
Developed humanoid robot production lines and secured a large volume of repeat orders.

2024

Strategic Partnership in Europe.
Significant Growth in Global Recognition.
Overseas Customer Visits Increased Rapidly.
Participation in Major Global Exhibitions.
Nidec Technology Innovation Award.

2023

In 2023, we won the title of National "Little Giant" Enterprise.
Dongguan Branch was established.
Chengdu Branch was established.
Suzhou Branch was established.
Wuhan Branch was established.
Malaysia Sales Department was established.
Korean sales department was established.

2022

In 2022, the company name has been changed into "Shenzhen HONEST Intelligent Equipment Co., Ltd."

2021

In 2021, the first automotive hairpin motor was running normally in the Jiangsu customer's factory and won the customer's "Best Delivery Award".
We won the title of "Specialized, Special and New" Enterprise in Guangdong Province.

2020

In 2020, the first automotive hairpin motor drive production line was successfully developed.

2017

In 2017, the first intelligent production line was operating normally in the Shenzhen customer's factory, marking the upgrade of HONEST's products from "automatic equipment" to "intelligent equipment", providing customers with digital intelligent manufacturing equipment.

2013

In 2013, the first fully automatic motor production line was in normal operation at the customer's company in Ningbo , and won a 10-year long-term order of BMW for the customer.

2012

In 2012, the first fully automatic motor production line was successfully developed.

2010

In 2010, Shenzhen HONEST Mechanical and Electrical Equipment Co., Ltd. was established.

2008

In 2008, the four-shaft fully automatic winding machine was successfully developed.

2007

In 2007, Shenzhen Baoan District Dalang Jin Heli Automation Equipment Business Department was founded.