HONEST

COMPANY PROFILE


HONEST

Shenzhen HONEST Intelligent Equipments Co., Ltd, founded in 2007, began with the independent R&D and customization of motor winding machines. It has been recognized for four consecutive terms as a National High-Tech Enterprise and a National “Little Giant” Enterprise.

As a global leader in intelligent motor manufacturing solutions, Honest Automation is dedicated to providing comprehensive digital and intelligent solutions for new energy vehicles (NEVs), rail transit, automotive electric components, humanoid robots, low-altitude aircraft, home appliances, and industrial sectors.

The company operates over 40,000 square meters of manufacturing facilities and employs more than 500 staff members, with R&D personnel accounting for over 35%. Leveraging strong R&D capability and continuous innovation, Honest Automation has established branches in Dongguan, Chengdu, and Suzhou, along with sales offices in Malaysia, South Korea, India, Vietnam, Brazil, Argentina, Russia, the United States, and other regions, covering over 20 countries and markets worldwide.

To date, the company has produced 10,000 sets of equipment and delivered 1,000 automated production lines, enabling more than 800 motor manufacturers, motor component suppliers, and automotive OEMs to reduce costs, improve efficiency, and accelerate their transition toward intelligent and digital manufacturing.

HONEST

Company Culture


Vision:

We are committed to becoming the first brand in the field of motor intelligent equipment in China.

 

Mission:

Let manufacturing operators not have to worry about not being able to recruit enough people for production.

 

Development philosophy (values):

Integrity, innovation, precise, win-win cooperation, lifelong learning.

 

Code of Conduct


01

Integrity

Don't lie and cheat.

Don't comment on things when we lack of understand.

Don't complain about others.

Don't gossip behind people's backs.

Admit mistakes and take the consequences when we say or do something wrong.

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02

Innovation

Stay curious about everything.

Do things in at least two ways.

Handle similar work better, faster and for less money than before.

Be willing to question experience.

Do work that can make colleagues "reference" and save time.

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03

Precise

It’s necessary to plan beforehand, check during the event, and review afterward.

Keep records of what we do to facilitate traceability.

Get the job done efficiently and solve problems in a once.

Substandard products will not be circulated to the market.

Don't delegate people who are not competent for the job.

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04

Win-Win Cooperation

Ask for advice if we don't know what to do.

Take the initiative to help others when they are in difficulty.

Sharing experience.

Not to shirk responsibility and achieve the goals as the mission.

When a customer complains, respond positively, without an "I'm not

responsible" response ".

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05

Lifelong Learning

Learning communication skills.

Learning the latest knowledge of one's profession.

Learning the upstream and downstream/job knowledge of this

position.

Learn the workflow of other positions in the company.

Pay attention to the new technology and new products upstream and

downstream of the industry.

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Our Commitment


Quick response: give technical consultation reply, provide clear scheme design

Commitment: fail to meet the accepted standards, free improvement to acceptance

Quality assurance: using top first-line brand components

After-sales service: provide lifelong paid service

WHY IS HONEST


Six major strengths for choosing Honest

HONEST

Over 19 years

of whole-production-line R &D experience

HONEST

More than 180

senior engineers

HONEST

Over 800 inventions

utility models and software copyrights

HONEST

More than 1000

automatic production line successful cases

HONEST

30 days

fastest delivery (the R&D and delivery cycle 30% faster than peers)

HONEST

Lifelong

after-sale services

Five benefits for choosing Honest

01

Labor

Saving labor and management
costs

02

Efficiency & quality

Shortening production cycle and reducing man-made errors

03

Competitiveness

Improving production capacity, reducing costs and increasing orders, triggering butterfly effect

04

Industrial upgrading

Capacity surplus, optimizing industrial structure and improving comprehensive strength

05

Industry 4.0

Automation and informatization, Internet of Things, cloud data and AI

MILESTONES


2025

Recognized as a National Key “Little Giant” Enterprise.
Secured Some Major Overseas Customer Order.
Received the Customer Awards for Outstanding Cooperation, Excellent Supplier, and Technology Innovation.
Successfully Delivered the Universal Control Software Platform.

2024

Strategic Partnership in Europe.
Significant Growth in Global Recognition.
Overseas Customer Visits Increased Rapidly.
Participation in Major Global Exhibitions.
Nidec Technology Innovation Award.

2023

In 2023, we won the title of National "Little Giant" Enterprise.
Dongguan Branch was established.
Chengdu Branch was established.
Suzhou Branch was established.
Wuhan Branch was established.
Malaysia Sales Department was established.
Korean sales department was established.

2022

In 2022, the company name has been changed into "Shenzhen HONEST Intelligent Equipment Co., Ltd."

2021

In 2021, the first automotive hairpin motor was running normally in the Jiangsu customer's factory and won the customer's "Best Delivery Award".
We won the title of "Specialized, Special and New" Enterprise in Guangdong Province.

2020

In 2020, the first automotive hairpin motor drive production line was successfully developed.

2017

In 2017, the first intelligent production line was operating normally in the Shenzhen customer's factory, marking the upgrade of HONEST's products from "automatic equipment" to "intelligent equipment", providing customers with digital intelligent manufacturing equipment.

2013

In 2013, the first fully automatic motor production line was in normal operation at the customer's company in Ningbo , and won a 10-year long-term order of BMW for the customer.

2012

In 2012, the first fully automatic motor production line was successfully developed.

2010

In 2010, Shenzhen HONEST Mechanical and Electrical Equipment Co., Ltd. was established.

2008

In 2008, the four-shaft fully automatic winding machine was successfully developed.

2007

In 2007, Shenzhen Baoan District Dalang Jin Heli Automation Equipment Business Department was founded.